Sustainable Fashion Brand Reformation Is Coming To Philly, Replaces Outdoor Voices

The cult LA brand will be located at 1723 Walnut St, near Anthropologie.

That escalated quickly! Outdoor Voices, the D2C brand that closed its doors in February due to corporate challenges (similar possibly to Allbirds, that has yet to reopen its doors) has been replaced by no other than the cult LA brand, Reformation.

UPDATE, UPDATE: It’s open! See deets here.

UPDATE, June 25th: All signs for Reformation opening up late June to early July point to yes, judging by these photos.

That floor decal…oof, looks soooo good!

The sign IS UP on the facade, so you know it’s getting serious! Once the Aritzia front is done, you know it’ll look even sexier!

UPDATE June 5th: Reformation (via DM) said they are aiming at a late June/early July debut!

For those who may not know, Reformation is the sustainable women’s clothing where everything is designed, produced & shipped in Los Angeles. Situated near Anthropologie, closer to 18th Street which also happens to carry some of their clothes online, and judging by the response on our social media post, we’re confident Reformation will be an instant hit.

We reached out to Reformation but they did not have an ETA. Outdoor Voices left the space in good condition, so we’re not anticipating a long, drawn-out construction period UNLESS they decide to customize it. Which, we won’t hate but we’d prefer they come sooner so we have more options for fancy dressing.

More details along with construction photos to come In the meantime feel free to follow them on Instagram.