A Golden Addition: New Jewelry Boutique GLDN Rule Brings Permanent Sparkle to South Street
The former Pennmark Pharmacy space has been transformed into charming jewelry studio and retail boutique.
This summer, there’s no doubt that South Street has the golden touch!
GLDN Rule, a charming new boutique, has set up shop in the former Pennmark Pharmacy space at 1735 South Street. This intimate store is bringing something special to the neighborhood: permanent jewelry that’s quite literally meant to last forever.
Owner Danielle has created a cozy retail experience that goes well beyond traditional jewelry shopping. The boutique offers a thoughtfully curated selection of clothing and accessories alongside their jewelry collection, which includes trendy “rangles” (ring bangles), charms, and other sparkling pieces that catches your eye when browsing the shop.
What sets GLDN Rule apart is their permanent jewelry service, i.e, custom pieces that are welded directly onto your wrist, ankle, or neck without clasps. It’s a growing trend that’s perfect for marking special occasions, friendships, or simply treating yourself to something that won’t get lost in your jewelry box.
Danielle, whose life-long dream was to open a charming boutique that is both inviting and fun, is also a big believer in promoting fellow female entrepreneurs and works hard to find her inventory from women-owned businesses.
GLDN Rule also hosts private jewelry parties, making it an ideal spot for celebrations with friends or special events and we can’t deny that it makes for a very special setting.
We love that South Street continues to attract small businesses who complement the cafes, slice shops, etc., in the area, so definitely stop by to say hi.
And be sure to follow GLDN Rule on Instagram to stay abreast of events and specials!
